I think this book was great! It was so easy to read and the story is just simple. It really puts things about change management into perspective, not only for business-related matters, but for personal ones as well. Loved it!

Although I would not state that this book is a life-altering read, it certainly does make you think about your life! As life is continuously changing all over the place, it makes sense to choose how you will deal with change. I think this book should be added to the grade 8 curriculum as it would help future generations prepare for some of life's biggest changes yet to come!

The first thing to note about this book is that the author never actually answers the question he poses in the title. In fact he spends (wastes) a lot of time trying to get you to think of anything other than who makes the decisions that can so drastically effect our lives. Sadly, someone in the curriculum department at the ESL academy I teach at in South Korea put this on the reading list for our students. Fortunately I have a few ideas for how to have fun with this book since anyone with any experience in corporate downsizing can easily tear this crap to pieces. I'm going to create a new character called "The Big Cheese" who is so up to his neck in cheese that he doesn't know how to handle it when his employees move his cheese and form a union. He tries to move their cheese by asking for longer hours at lower pay and they decide to move his cheese instead and shut down his company until he learns to accept change and adapt to the union... The other idea is a game where the kids have to move through a maze when their factory is shut down and their jobs moved to a third world country. In this one the choice is to resist change (something that isn't really represented in the book) or move with it and accept the loss of their friends, community and standard of living so they can find New Cheese.

This book is everything a piece of corporate brainwashing propaganda should be: It's patronizing, shallow, insipid, and still manages to be patently insulting to those employees who might actually be capable of analytical thought. That's quite a feat. The main jist is: Don't think, just go with the changes as we prescribe them. If you don't, you're inflexible or afraid of change. Heaven forbid that employees should actually think for themselves! Complete garbage.

If you expect to pay for the amount of words in a book then this book is not for you. If you expect to pay to understand what is the real meaning of life then you will have more than expected. This amazing fable make you understand that we can all reach our ...'' dream cheese''.

Great! But over priced for the amount of words. (LARGE font)

If you want to read this book, go to the library as it is a waste of money to buy. I read it in about an hour. If they used a normal font size they could have fit this into about 20 pages. Don't get me wrong, it's worth reading for free as it gives you some stuff to think about, just don't go out and buy it.

I must admit, at first I was skeptical as to how much this book could possible open my eyes to the change going on all around me. Not to mention it was a small book as well. However, once I started to read, I was able to really get into the characters and understand how each of them had meaning to the life all around us. Not to mention I found out which character I was and was able to in turn find ways how to adapt to change better. A very nice book that takes little time to read that will help you with change. A definate must read.

Excellent. I highly recommend. This book is for everyone. After I read this in one sitting both my wife and mother read it. We all came away with some useful insight.

This book will force you to look at yourself in an entirely different way. A light-hearted and amusing journey into the realm of self discovery. As you read the book, you'll begin to see yourself as one (or more) of the characters participating in the journey. You may not like what you discover about yourself during your journey, but believe me, you'll benefit from each and every discovery you make. After reading this gem for just two minutes, I simply couldn't put it down!