Because I wish that I could have written this book. I'm a lot like Will Ferguson - I live in Japan, I have a jaded view towards both Japan and Canada, and I happen to agree with every single thing he says. Well, everything except for him putting down Nirvana. Other than that, Will Ferguson hits the hammer on the head with this collection of essays about the illusions of Canada that Canadians delude themselves with, that only an insider looking in from the outside could point out. Ferguson's voice as a writer is a pleasure to read - he's insightful and intelligent without being dry or pretentious, funny without being trite, cynical and jaded without being negative. Highly recommended.