I might lose what credibility I have with readers if I suggested
flat out that a book centred around the subject of oil, written by
an economist, was a page turner; but I am willing to say with
conviction that 'Why Your World Is About to Get A Whole Lot
Smaller', by former CIBC Chief Economist Jeff Rubin, is a
fantastically compelling read. And not just for people with an
interest in the economy - for everyone.
Jeff has an incredible ability to distill complex ideas into
enlightening everyday language. And let's face it, our lives are
affected every day by the price of oil, to say nothing of the long
term implications of our being dependent on unstable countries with
less than stellar human rights records. So this is a book for
anyone interested in the world we live in.
Jeff's main thesis: oil prices will go through the roof as
consumption sky rockets in places like Russia, India, China and
Brazil; and the era of outsourcing to far off markets will come to
an end, replaced by advanced local market manufacturing. He
explains why our behaviour is going to change and how exciting
industrial reinvention will begin.
'Why Your World Is About to Get A Whole Lot Smaller' is well
researched, smart, and - consistent with Jeff's reputation -
entirely provocative. It won't matter whether you agree with all or
part of what Jeff says, you will truly enjoy reading this book and
it will leave you thinking and discussing it. What could be better?