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Why Your World Is About To Get A Whole Lot Smaller

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About this Book

Hardcover

304 Pages, 5.7 x 8.55 x 1.15 in

May 19, 2009

Random House of Canada


0307357511
9780307357519

From the Publisher

What do subprime mortgages, Atlantic salmon dinners, SUVs and globalization have in common?

They all depend on cheap oil. And in a world of dwindling oil supplies and steadily mounting demand around the world, there is no such thing as cheap oil. Oil might be less expensive in the middle of a recession, but it will never be cheap again.

Take away cheap oil, and the global economy is getting the shock of its life.

From the ageing oilfields of Saudi Arabia and the United States to the Canadian tar sands, from the shopping malls of Dubai to the shuttered auto plants of North America and Europe, from the made-in-China products on the shelves of the Wal-Mart down the road to the collapse of Wall Street giants, everything is connected to the price of oil

Interest rates, carbon trading, inflation, farmers' markets and the wave of trade protectionism washing up all over the world in the wake of various economic stimulus and bailout packages - they all hinge on the new realities of a world where demand for oil eventually outstrips supply.

According to maverick economist Jeff Rubin, there will be no energy bailout. The global economy has suffered oil crises in the past, but this time around the rules have changed. And that means the future is not going to be a continuation of the past. For generations we have built wealth by burning more and more oil. Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is about to get smaller.

There will be winners as well as losers as the age of globalization comes to an end. The auto industry will never recover from this oil-induced recession, but other manufacturers will be opening up mothballed factories. Distance will soon cost money, and so will burning carbon - both will bring long-lost jobs back home. We may not see the kind of economic growth that globalization has brought, but local economies will be revitalized, as will our cities and neighborhoods.

Whether we like it or not, our world is about to get a whole lot smaller.

About the Author

Jeff Rubin was the Chief Economist at CIBC World Markets for almost twenty years. He was one of the first economists to accurately predict soaring oil prices back in 2000 and is now one of the world’s most sought after energy experts. He lives in Toronto.

From the Critics

"The book is a great read, and one that should be required for anyone with a long-term interest in Canadian energy, transportation, manufacturing or agriculture."
- The Globe and Mail

"Jeff Rubin is not your typical eggheaded senior economist.... And the controversy that has dogged his work is about to hit the boiling point.... So get set. If Jeff Rubin says something is coming, you better listen. Love him or hate him."
- Canadian Business

"Should be mandatory reading for all corporate executives."
- National Post

See all Heather's Reviews

Heather's Review

  • Heather Reisman

    Heather Reisman

    • Chief Booklover
    • 85 people found this helpful

    Well Researched, Smart and Provocative 5

    14 months ago

    I might lose what credibility I have with readers if I suggested flat out that a book centred around the subject of oil, written by an economist, was a page turner; but I am willing to say with conviction that 'Why Your World Is About to Get A Whole Lot Smaller', by former CIBC Chief Economist Jeff Rubin, is a fantastically compelling read. And not just for people with an interest in the economy - for everyone.

    Jeff has an incredible ability to distill complex ideas into enlightening… read more

From The Community

Who's BloggingWhat's this?

This title has been mentioned in 1 blog. See the most recent post below:

4
11 Reviews

Reviews from the Community

  • CTC4793

    CTC4793

    A great read. 4

    3 months ago

    Interesting thesis on what will happen as the world runs out of oil. But when will all of this happen? In 10 years or 200?

  • Natalie Lowe

    Natalie Lowe

    Good book, not the page turner Heather depicts.. 2

    6 months ago

    If you have read anything about the oil industry in the last 20 years, there is nothing new in this book - but the message may bear repeating. We are running out of carbon based fuels and our habits will change - I did think we were well past the point of needing to make that argument, but I could be wrong. That being said, I think this is a great book to pass on to someone who just really doesn't believe the oil will ever run out . Certainly the research in this book will support… read more

  • Colleen Duke

    Colleen Duke

    OK Only 2

    6 months ago

    Jeff"s focus on peak oil has merit, but his dismissing of the structured credit meltdown isn't in sync with "Too Big To Fail" or "On The Brink". The manipulation of climate change data hasn't resonated with him either.... he is completely sold on this questionable industry.

  • Bryan Hui

    Bryan Hui

    Pretty good 4

    11 months ago

    It was a pretty good book. It gave good arguments for the end of globalization as a result of high oil prices. The only disadvantage to this book, was the numbers, although they were alarming, there were too many to digest.

  • gerry lobel

    gerry lobel

    • 3 people found this helpful

    Excellent piece 4

    13 months ago

    For those who are familiar with Matt Simmons (Peak Oil) and James Howard Kunstler's writing, Jeff Rubin's book is a nice addition to the Peak Oil/Change of Lifestyle reading. The book was an easy read... a bit short on technical details/charts, etc. Recommended!!

see all 11 reviews

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