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About this Book
Hardcover
304 Pages, 5.7 x 8.55 x 1.15 in
May 19, 2009
Random House of Canada
0307357511
9780307357519
From the Publisher
What do subprime mortgages, Atlantic salmon dinners, SUVs and
globalization have in common?
They all depend on cheap oil. And in a world of dwindling oil
supplies and steadily mounting demand around the world, there is no
such thing as cheap oil. Oil might be less expensive in the middle
of a recession, but it will never be cheap again.
Take away cheap oil, and the global economy is getting the shock of
its life.
From the ageing oilfields of Saudi Arabia and the United States to
the Canadian tar sands, from the shopping malls of Dubai to the
shuttered auto plants of North America and Europe, from the
made-in-China products on the shelves of the Wal-Mart down the road
to the collapse of Wall Street giants, everything is connected to
the price of oil
Interest rates, carbon trading, inflation, farmers' markets and the
wave of trade protectionism washing up all over the world in the
wake of various economic stimulus and bailout packages - they all
hinge on the new realities of a world where demand for oil
eventually outstrips supply.
According to maverick economist Jeff Rubin, there will be no energy
bailout. The global economy has suffered oil crises in the past,
but this time around the rules have changed. And that means the
future is not going to be a continuation of the past. For
generations we have built wealth by burning more and more oil. Our
cars, our homes, our whole world has been getting bigger in the
cheap-oil era. Now it is about to get smaller.
There will be winners as well as losers as the age of globalization
comes to an end. The auto industry will never recover from this
oil-induced recession, but other manufacturers will be opening up
mothballed factories. Distance will soon cost money, and so will
burning carbon - both will bring long-lost jobs back home. We may
not see the kind of economic growth that globalization has brought,
but local economies will be revitalized, as will our cities and
neighborhoods.
Whether we like it or not, our world is about to get a whole lot
smaller.
About the Author
Jeff Rubin was the Chief Economist at CIBC World Markets for almost twenty years. He was one of the first economists to accurately predict soaring oil prices back in 2000 and is now one of the world’s most sought after energy experts. He lives in Toronto.
From the Critics
"The book is a great read, and one that should be required for
anyone with a long-term interest in Canadian energy,
transportation, manufacturing or agriculture."
- The Globe and Mail
"Jeff Rubin is not your typical eggheaded senior economist....
And the controversy that has dogged his work is about to hit the
boiling point.... So get set. If Jeff Rubin says something is
coming, you better listen. Love him or hate him."
- Canadian Business
"Should be mandatory reading for all corporate executives."
- National Post
See all Heather's Reviews
Heather's Review
-
Heather Reisman
14 months ago
I might lose what credibility I have with readers if I suggested flat out that a book centred around the subject of oil, written by an economist, was a page turner; but I am willing to say with conviction that 'Why Your World Is About to Get A Whole Lot Smaller', by former CIBC Chief Economist Jeff Rubin, is a fantastically compelling read. And not just for people with an interest in the economy - for everyone.
Jeff has an incredible ability to distill complex ideas into enlightening… + read more
+ Learn more about Heather's reviews
Reviews from the Community
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CTC4793
3 months ago
Interesting thesis on what will happen as the world runs out of oil. But when will all of this happen? In 10 years or 200?
-
Natalie Lowe
6 months ago
If you have read anything about the oil industry in the last 20 years, there is nothing new in this book - but the message may bear repeating.
We are running out of carbon based fuels and our habits will change - I did think we were well past the point of needing to make that argument, but I could be wrong. That being said, I think this is a great book to pass on to someone who just really doesn't believe the oil will ever run out .
Certainly the research in this book will support… + read more
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Colleen Duke
6 months ago
Jeff"s focus on peak oil has merit, but his dismissing of the structured credit meltdown isn't in sync with "Too Big To Fail" or "On The Brink".
The manipulation of climate change data hasn't resonated with him either.... he is completely sold on this questionable industry.
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Bryan Hui
11 months ago
It was a pretty good book. It gave good arguments for the end of globalization as a result of high oil prices. The only disadvantage to this book, was the numbers, although they were alarming, there were too many to digest.
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gerry lobel
13 months ago
For those who are familiar with Matt Simmons (Peak Oil) and James Howard Kunstler's writing, Jeff Rubin's book is a nice addition to the Peak Oil/Change of Lifestyle reading.
The book was an easy read... a bit short on technical details/charts, etc.
Recommended!!
see all 11 reviews