Jack Welch knows how to win. During his forty-year career at
General Electric, he led the company to year-after-year success
around the globe, in multiple markets, against brutal competition.
His honest, be-the-best style of management became the gold
standard in business, with his relentless focus on people,
teamwork, and profits.
Since Welch retired in 2001 as chairman and chief executive
officer of GE, he has traveled the world, speaking to more than
250,000 people and answering their questions on dozens of
wide-ranging topics.
Inspired by his audiences and their hunger for straightforward
guidance, Welch has written both a philosophical and pragmatic
book, which is destined to become the bible of business for
generations to come. It clearly lays out the answers to the most
difficult questions people face both on and off the job.
Welch's objective is to speak to people at every level of an
organization, in companies large and small. His audience is
everyone from line workers to MBAs, from project managers to senior
executives. His goal is to help everyone who has a passion for
success.
Welch begins Winning with an introductory section
called "Underneath It All," which describes his business
philosophy. He explores the importance of values, candor,
differentiation, and voice and dignity for all.
The core of Winning is devoted to the real "stuff" of
work. This main part of the book is split into three sections. The
first looks inside the company, from leadership to picking winners
to making change happen. The second section looks outside, at the
competition, with chapters on strategy,mergers, and Six Sigma, to
name just three. The next section of the book is about managing
your careerâ€"from finding the right job to achieving work-life
balance.
Welch's optimistic, no excuses, get-it-done mind-set is
riveting. Packed with personal anecdotes and written in Jack's
distinctive no b.s. voice, Winning offers deep insights,
original thinking, and solutions to nuts-and-bolts problems that
will change the way people think about work.