Once the province of gurus, yoga is now practised by such
media-star personalities as Madonna and Sting. Yoga paraphernalia
is everywhere, from malls to supermarkets, and the number of
practitioners is growing daily. What prompted the change from
spiritual to secular-and who is cashing in? Yoga Inc. examines the
trends now sweeping the industry, from large " McYoga" chains to
yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga
Inc. asks: Can yoga survive with its good karma intact?