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About this Book

Hardcover

256 Pages, 6.25 x 9.25 x 1 in

March 3, 2009

Penguin Group Canada


0670068438
9780670068432

From the Publisher

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular-and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large " McYoga" chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?

About the Author

John Philp is an award-winning filmmaker, writer, and playwright whose documentaries Rudyland and Yoga, Inc. have won praise at festivals around the globe.

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