This Element is an excerpt from Putting
the Public Back in Public Relations: How Social Media Is
Reinventing the Aging Business of PR (ISBN: 9780137150694) by
Brian Solis and Deirdre Breakenridge. Available in print and
Powerful new "VNR 2.0" techniques that cut
through clutter and deliver your message the way your audience
wants to experience it!
Social media is ushering in an emerging era
of multimedia storytelling. Dubbed the "Video News Release (VNR)
redux," or "VNR 2.0," PR professionals can now tell stories through
video much easier than ever. Ready or not, it's time to start
brushing up on your skills in Web video capturing, editing, and
uploading to social networks.