Dimensions: 244 Pages, 6.3 × 9.06 × 0.79 in
Published: March 15, 2007
Publisher: Rowman & Littlefield Publishers
The following ISBNs are associated with this title:
ISBN - 10: 0742554430
ISBN - 13: 9780742554436
Table of Contents
Chapter 1 Foreword Chapter 2 Preface to the Third Edition Chapter 3 Preface to the Second Edition Chapter 4 Acknowledgments Chapter 5 1 Advertising in American Society Chapter 6 2 Consumer Cultures Chapter 7 3 Advertising and the Communication Process Chapter 8 4 Running It Up a Flagpole to See If Anyone Salutes Chapter 9 5 Sexuality and Advertising Chapter 10 6 Political Advertising Chapter 11 7 The Marketing Society Chapter 12 8 Analyzing Print Advertisements Chapter 13 9 Analyzing Television Commercials Chapter 14 10 Where Now? Chapter 15 Appendix Chapter 16 Glossary Chapter 17 Bibliography
From the Publisher
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing_and comes complete with updated ads and Berger''s signature drawings. Whether new to Berger''s lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
About the Author
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us.