Advertising

by Uwe Stoklossa
Editor Thomas Rempen

Thames And Hudson | April 24, 2007 | Hardcover

Not yet rated | write a review
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.

Format: Hardcover

Dimensions: 274 pages, 11.75 × 10 × 1.2 in

Published: April 24, 2007

Publisher: Thames And Hudson

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0500513406

ISBN - 13: 9780500513408

save
5%

Out of stock Sorry, this item has sold out and may be re-stocked in the future. Hurry, only 0 left! Not yet released

$75.00  ea

Online Price

$75.00 List Price

Cart

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

Advertising

by Uwe Stoklossa
Editor Thomas Rempen

Format: Hardcover

Dimensions: 274 pages, 11.75 × 10 × 1.2 in

Published: April 24, 2007

Publisher: Thames And Hudson

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0500513406

ISBN - 13: 9780500513408

From the Publisher

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart