Dimensions: 274 pages, 11.75 × 10 × 1.2 in
Published: April 24, 2007
Publisher: Thames And Hudson
The following ISBNs are associated with this title:
ISBN - 10: 0500513406
ISBN - 13: 9780500513408
From the Publisher
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.