Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Ronald D. Smith

Taylor and Francis | April 26, 2010 | Kobo Edition (eBook)

Not yet rated | write a review

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition:

  • addresses principles of effective writing useful in all disciplines
  • focuses on news as the bridge an organization builds to its various publics
  • overviews a variety of writing formats and environments that provide an internal or controlled approach.

Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Format: Kobo Edition (eBook)

Published: April 26, 2010

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135633371

ISBN - 13: 9781135633370

Found in: Public Relations

save 0%

  • Available for download
  • Not available in stores

$76.08  ea

Online Price

$76.08 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Ronald D. Smith

Format: Kobo Edition (eBook)

Published: April 26, 2010

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135633371

ISBN - 13: 9781135633370

From the Publisher

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition:

  • addresses principles of effective writing useful in all disciplines
  • focuses on news as the bridge an organization builds to its various publics
  • overviews a variety of writing formats and environments that provide an internal or controlled approach.

Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart