Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Smith, Ronald D. D.

Routledge | June 14, 2012 | Kobo Edition (eBook)

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fourth edition has been updated to reflect significant developments in the public relations field, including:

  • New chapter on multimedia and social media releases
  • New chapter on websites, blogs, and wikis
  • Expansion of the chapter on direct mail and online appeals
  • Updated examples of actual pieces of public relations writing
  • A companion website including writing exercises, PowerPoint presentations, and relevant links

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Format: Kobo Edition (eBook)

Published: June 14, 2012

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136593381

ISBN - 13: 9781136593383

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– More About This Product –

Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Smith, Ronald D. D.

Format: Kobo Edition (eBook)

Published: June 14, 2012

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136593381

ISBN - 13: 9781136593383

From the Publisher

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fourth edition has been updated to reflect significant developments in the public relations field, including:

  • New chapter on multimedia and social media releases
  • New chapter on websites, blogs, and wikis
  • Expansion of the chapter on direct mail and online appeals
  • Updated examples of actual pieces of public relations writing
  • A companion website including writing exercises, PowerPoint presentations, and relevant links

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

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