Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J. Parsons

University of Toronto Press, Scholarly Publishing Division | June 16, 2014 | Kobo Edition (eBook)

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The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Format: Kobo Edition (eBook)

Published: June 16, 2014

Publisher: University of Toronto Press, Scholarly Publishing Division

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1442667540

ISBN - 13: 9781442667549

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– More About This Product –

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J. Parsons

Format: Kobo Edition (eBook)

Published: June 16, 2014

Publisher: University of Toronto Press, Scholarly Publishing Division

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1442667540

ISBN - 13: 9781442667549

From the Publisher

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

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