Blink: The Power Of Thinking Without Thinking

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Blink: The Power Of Thinking Without Thinking

by Malcolm Gladwell
As told by Malcolm Gladwell

Little, Brown And Company | April 3, 2007 | Trade Paperback

3.6552 out of 5 rating. 29 Reviews
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren''t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren''t those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Format: Trade Paperback

Dimensions: 320 Pages, 5.12 × 8.27 × 0.79 in

Published: April 3, 2007

Publisher: Little, Brown And Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0316010669

ISBN - 13: 9780316010665

Found in: Business and Finance

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– More About This Product –

Blink: The Power Of Thinking Without Thinking

Blink: The Power Of Thinking Without Thinking

by Malcolm Gladwell
As told by Malcolm Gladwell

Format: Trade Paperback

Dimensions: 320 Pages, 5.12 × 8.27 × 0.79 in

Published: April 3, 2007

Publisher: Little, Brown And Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0316010669

ISBN - 13: 9780316010665

About the Book

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

From the Publisher

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren''t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren''t those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

About the Author

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
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