Brands And Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

by David Nichols, Tom Farrand, Tom Rowley

Palgrave Macmillan | March 3, 2006 | Hardcover |

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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

Format: Hardcover

Dimensions: 200 Pages, 6.3 × 9.45 × 0.39 in

Published: March 3, 2006

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1403998973

ISBN - 13: 9781403998972

Found in: Marketing and Sales

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Brands And Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

Brands And Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

by David Nichols, Tom Farrand, Tom Rowley

Format: Hardcover

Dimensions: 200 Pages, 6.3 × 9.45 × 0.39 in

Published: March 3, 2006

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1403998973

ISBN - 13: 9781403998972

About the Book

This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.

Table of Contents

Gaming Market Overview * What Is Gaming ? * The Culture of Gaming * Will Gaming Replace TV? * Gaming Gets Active * Mobile Gaming * Gaming Industry Structure * Brands in Gaming Today * Strategies for Your Brand to Enter the Gaming Space * Futureshock

From the Publisher

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

About the Author

David Nichols, Tom Farrand and Tom Rowley all work for Added Value, a leading brand consultancy that has done pioneering and influential work in the area of brands and gaming. Matt Avery is the Managing Director of Brands in Gaming Ltd.
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