Packed with innovative graphics and simple explanations of
business concepts, from managing risk and alternative business
models to effective leadership and thinking outside the box, "The
Business Book" covers every facet of business management.
Big ideas make great business thinkers and leaders. From Adam
Smith and Andrew Carnegie to Bill Gates and Warren Buffett, "The
Business Book" is perfect for college students, would-be
entrepreneurs, or anyone interested in how business works.
"The Business Book" is the perfect primer to key theories of
business and management, covering inspirational business ideas,
business strategy and alternative business models. One hundred key
quotations introduce you to the work of great commercial thinkers,
leaders, and gurus from Henry Ford to Steve Jobs, and to topics
spanning from start-ups to ethics.