Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman

Wiley | August 14, 2014 | Kobo Edition (eBook)

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111804469X

ISBN - 13: 9781118044698

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Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111804469X

ISBN - 13: 9781118044698

From the Publisher

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
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