Canadian Pr For The Real World Plus Companion Website With Pearson Etext -- Access Card Package

by Maryse Cardin

Pearson Education | January 1, 2014 | Trade Paperback

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada.

 

Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.

 

By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.  

Format: Trade Paperback

Dimensions: 336 pages, 8.75 × 6.35 × 0.68 in

Published: January 1, 2014

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0133508986

ISBN - 13: 9780133508987

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– More About This Product –

Canadian Pr For The Real World Plus Companion Website With Pearson Etext -- Access Card Package

by Maryse Cardin

Format: Trade Paperback

Dimensions: 336 pages, 8.75 × 6.35 × 0.68 in

Published: January 1, 2014

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0133508986

ISBN - 13: 9780133508987

Table of Contents

Chapter 1 Public Relations in Canada

Chapter 2 Influencing public opinion: the foundation of PR then and now

Chapter 3 Corporate Social Responsibility, Cause PR, and Environmental PR

Chapter 4 The Public Relations Plan

Chapter 5 Writing for PR

Chapter 6 Media Relations

Chapter 7 Social Media

Chapter 8 Media Training

Chapter 9 Internal Communications

Chapter 10   Special Events Management

Chapter 11   Issues Management and Crisis Communications

Chapter 12   Other Areas of PR Specialization

From the Publisher

Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada.

 

Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.

 

By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.  

About the Author

Maryse Cardin is a PR practitioner and university lecturer. She teaches at Capilano University's School of Communication. Before falling in love with teaching, she was the co-founder of the award-winning agency, Turtle & Hare Creative. Maryse has worked on PR campaigns in Asia, Europe, and North America for a multitude of non-profit and corporate clients. She lived for several years in Tokyo where she worked for the Japanese partner of the Worldcom Group, a consortium of PR agencies worldwide. Maryse has a BA in journalism from Concordia University and earned her Masters degree in Mass Communications from University of Leicester.

 

Kylie McMullan is an Instructor of Public Relations for Simon Fraser University's Continuing Studies Certificate Program. Though she has a strong passion for teaching, Kylie also continues to practice public relations for a Fortune 500 company. Kylie has a strong background in public relations and marketing, stemming from her experinece both client side, at Johnson & Johnson and Nature's Path Organic Foods, and in agency, working on accounts for clients such as Celestial Seasonnings, Happy Planet Juice, Bootlegger, and Sandman Hotels. She also sat on the Board of the Vancouver Chapter of the Canadian Public Relations Society for four years and was the editor of their member newsletter. Kylie has a Masters of Business Adminestration from Simon Fraser University.

 

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