Chief Culture Officer: How to Create a Living, Breathing Corporation

by Grant McCracken

Basic Books | May 10, 2011 | Trade Paperback

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The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world''s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation''s eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

Format: Trade Paperback

Dimensions: 272 pages, 8.25 × 5.5 × 0.63 in

Published: May 10, 2011

Publisher: Basic Books

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0465022049

ISBN - 13: 9780465022045

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Chief Culture Officer: How to Create a Living, Breathing Corporation

by Grant McCracken

Format: Trade Paperback

Dimensions: 272 pages, 8.25 × 5.5 × 0.63 in

Published: May 10, 2011

Publisher: Basic Books

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0465022049

ISBN - 13: 9780465022045

About the Book

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.

From the Publisher

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world''s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation''s eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

About the Author

Grant McCracken is a Research Affiliate at C3 at MIT. He earned his Ph.D. in anthropology at the University of Chicago and was the founding director of the Institute of Contemporary Culture. He has written nine academic books, and his work has been covered by Oprah, the New York Times, the Los Angeles Times, Newsweek, and BusinessWeek. He lives in Rowayton, Connecticut.
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