Dimensions: 240 Pages, 6.3 × 9.45 × 0.39 in
Published: September 2, 2008
The following ISBNs are associated with this title:
ISBN - 10: 1401323049
ISBN - 13: 9781401323042
From the Publisher
What time of year do teenage girls search for prom dresses online?
How does the quick adoption of technology affect business success
(and how is that related to corn farmers in Iowa)? How do time and
money affect the gender of visitors to online dating sites? And how
is the Internet itself affecting the way we experience the world?
In Click, Bill Tancer takes us behind the scenes into the
massive database of online intelligence to reveal the naked truth
about how we use the Web, navigate to sites, and search for
information--and what all of that says about who we are.
As online directories replace the yellow pages, search engines
replace traditional research, and news sites replace newsprint, we
are in an age in which we''ve come to rely tremendously on the
Internet--leaving behind a trail of information about ourselves as
a culture and the direction in which we are headed. With surprising
and practical insight, Tancer demonstrates how the Internet is
changing the way we absorb information and how understanding that
change can be used to our advantage in business and in life.
Click analyzes the new generation of consumerism in a way
no other book has before, showing how we use the Internet, and how
those trends provide a wealth of market research nearly as vast as
the Internet itself. Understanding how we change is integral to our
success. After all, we are what we click.
About the Author
Bill Tancer is the General Manager of Global
Research at Hitwise, an online competitive intelligence company. In
addition to his weekly column, "The Science of Search," on
Time.com, he has been interviewed and quoted widely in the press,
including the Wall Street Journal, the New York
Times, USA Today, Business Week,
Forbes Online and CNN Money. He has also appeared
on NPR, MSNBC, Dow Jones Market Watch, CNBC, CNN Radio and CBS