Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg

Praeger Publishers | October 1, 1997 | Trade Paperback

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We will never know the precise identity of America''s first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, sophisticated polling, focus groups, and other means of communication can be put to partisan use. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.

Format: Trade Paperback

Dimensions: 240 pages, 9.28 × 6.16 × 0.52 in

Published: October 1, 1997

Publisher: Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10: 027595207X

ISBN - 13: 9780275952075

Found in: Public Relations

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Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg

Format: Trade Paperback

Dimensions: 240 pages, 9.28 × 6.16 × 0.52 in

Published: October 1, 1997

Publisher: Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10: 027595207X

ISBN - 13: 9780275952075

From the Publisher

We will never know the precise identity of America''s first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, sophisticated polling, focus groups, and other means of communication can be put to partisan use. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
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