Communication Efficiency and Rural Development in Africa: The Case of Cameroon

by Emmanuel K. Ngwainmbi

University Press Of America | December 20, 1994 | Trade Paperback

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Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication-dance, ritual, caste, religious oracles, and more-and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.

Format: Trade Paperback

Dimensions: 196 pages, 8.5 × 5.38 × 0.59 in

Published: December 20, 1994

Publisher: University Press Of America

The following ISBNs are associated with this title:

ISBN - 10: 0819197351

ISBN - 13: 9780819197351

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Communication Efficiency and Rural Development in Africa: The Case of Cameroon

by Emmanuel K. Ngwainmbi

Format: Trade Paperback

Dimensions: 196 pages, 8.5 × 5.38 × 0.59 in

Published: December 20, 1994

Publisher: University Press Of America

The following ISBNs are associated with this title:

ISBN - 10: 0819197351

ISBN - 13: 9780819197351

About the Book

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication--dance, ritual, caste, religious oracles, and more--and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.

From the Publisher

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication-dance, ritual, caste, religious oracles, and more-and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.

About the Author

Dr. Emmanuel K. Ngwainmbi is a professor at Elizabeth City State University, NC, journalist and an expert on international/global communication management. He is also Director of International Marketing and Consulting Service (ITMS), a communication firm dedicated to training and informing the public about business and social developments in Africa. Readers can access more information about his writings and professional career at www.megatouring.com .

Editorial Reviews

This volume is a major contribution to the literature and an acute diagnosis of the problems and prospects of community and nation building within an African context. Students, teachers, area specialists, and those working with development projects will benefit highly from this work.
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