Console Wars: Sega, Nintendo, And The Battle That Defined A Generation

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Console Wars: Sega, Nintendo, And The Battle That Defined A Generation

by Blake J Harris

HARPERCOLLINS PUBLISHERS | May 5, 2014 | Hardcover |

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In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment

In 1989, Nintendo had a stranglehold on the video game industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. Enter Tom Kalinske, whose bold ideas and unorthodox strategies led to a ruthless showdown between Sega and Nintendo. The rivalry was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Console Wars is the true underdog tale of how Kalinske turned an industry punchline into a market leader. It''s the journey of a humble family man with extraordinary imagination, who could almost magically turn problems into competitive advantages, often by the seat of his pants, and who ended up building a $60 billion dollar industry.

Format: Hardcover

Dimensions: 320 Pages, 6.3 × 9.06 × 1.57 in

Published: May 5, 2014

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062276697

ISBN - 13: 9780062276698

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– More About This Product –

Console Wars: Sega, Nintendo, And The Battle That Defined A Generation

by Blake J Harris

Format: Hardcover

Dimensions: 320 Pages, 6.3 × 9.06 × 1.57 in

Published: May 5, 2014

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0062276697

ISBN - 13: 9780062276698

From the Publisher

In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment

In 1989, Nintendo had a stranglehold on the video game industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. Enter Tom Kalinske, whose bold ideas and unorthodox strategies led to a ruthless showdown between Sega and Nintendo. The rivalry was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Console Wars is the true underdog tale of how Kalinske turned an industry punchline into a market leader. It''s the journey of a humble family man with extraordinary imagination, who could almost magically turn problems into competitive advantages, often by the seat of his pants, and who ended up building a $60 billion dollar industry.

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