In the tradition of The Accidental Billionaires
and Moneyball, a behind-the-scenes business thriller about
how the small, scrappy Sega, led by one unlikely visionary, took on
the juggernaut Nintendo and changed the face of
In 1989, Nintendo had a stranglehold on the video game industry.
Sega was a faltering arcade company with big aspirations and even
bigger personalities. Enter Tom Kalinske, whose bold ideas and
unorthodox strategies led to a ruthless showdown between Sega and
Nintendo. The rivalry was vicious, relentless, and highly
profitable, eventually sparking a global corporate war that would
be fought on several fronts: from living rooms and schoolyards to
boardrooms and Congress. It was a once-in-a-lifetime,
no-holds-barred conflict that pitted brother against brother, kid
against adult, Sonic against Mario, and the US against Japan.
Console Wars is the true underdog tale of how Kalinske
turned an industry punchline into a market leader. It''s the
journey of a humble family man with extraordinary imagination, who
could almost magically turn problems into competitive advantages,
often by the seat of his pants, and who ended up building a $60
billion dollar industry.