Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

by Otto Lerbinger

Taylor and Francis | August 15, 2006 | Kobo Edition (eBook)

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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

Format: Kobo Edition (eBook)

Published: August 15, 2006

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 113559998X

ISBN - 13: 9781135599980

Found in: Public Relations

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– More About This Product –

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

by Otto Lerbinger

Format: Kobo Edition (eBook)

Published: August 15, 2006

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 113559998X

ISBN - 13: 9781135599980

From the Publisher

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
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