Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

by Lerbinger, Otto

Routledge | November 4, 2011 | Kobo Edition (eBook)

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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Format: Kobo Edition (eBook)

Published: November 4, 2011

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1410617262

ISBN - 13: 9781410617262

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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

by Lerbinger, Otto

Format: Kobo Edition (eBook)

Published: November 4, 2011

Publisher: Routledge

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1410617262

ISBN - 13: 9781410617262

From the Publisher

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.
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