Dimensions: 368 Pages, 6.3 × 9.45 × 0.79 in
Published: April 8, 2014
Publisher: Random House of Canada
The following ISBNs are associated with this title:
ISBN - 10: 0307361179
ISBN - 13: 9780307361172
From the Publisher
From Ed Catmull, co-founder (with Steve Jobs and John
Lasseter) of Pixar Animation Studios, comes an incisive book about
creativity in business-sure to appeal to readers of Daniel Pink,
Tom Peters, and Chip and Dan Heath.
Creativity, Inc. is a book for managers who want to lead
their employees to new heights, a manual for anyone who strives for
originality, and the first-ever, all-access trip into the nerve
center of Pixar Animation-into the meetings, postmortems, and
"Braintrust" sessions where some of the most successful films in
history are made. It is, at heart, a book about how to build a
creative culture-but it is also, as Pixar co-founder and president
Ed Catmull writes, "an expression of the ideas that I believe make
the best in us possible."
For nearly twenty years, Pixar has dominated the world of
animation, producing such beloved films as the Toy Story
trilogy, Monsters, Inc., Finding Nemo, The Incredibles,
Up, and WALL-E, which have gone on to set box-office
records and garner thirty Academy Awards. The joyousness of the
storytelling, the inventive plots, the emotional authenticity: In
some ways, Pixar movies are an object lesson in what creativity
really is. Here, in this book, Catmull reveals the ideals
and techniques that have made Pixar so widely admired-and so
As a young man, Ed Catmull had a dream: to make the first
computer-animated movie. He nurtured that dream as a Ph.D. student
at the University of Utah, where many computer science pioneers got
their start, and then forged a partnership with George Lucas that
led, indirectly, to his founding Pixar with Steve Jobs and John
Lasseter in 1986. Nine years later, Toy Story was
released, changing animation forever. The essential ingredient in
that movie's success-and in the thirteen movies that followed-was
the unique environment that Catmull and his colleagues built at
Pixar, based on philosophies that protect the creative process and
defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up.
But give a mediocre idea to a great team, and they will either fix
it or come up with something better.
• If you don't strive to uncover what is unseen and understand its
nature, you will be ill prepared to lead.
• It's not the manager's job to prevent risks. It's the manager's
job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost
of fixing them.
• A company's communication structure should not mirror its
organizational structure. Everybody should be able to talk to
• Do not assume that general agreement will lead to change-it takes
substantial energy to move a group, even when all are on board.
About the Author
Ed Catmull is co-founder of Pixar Animation
Studios and president of Pixar Animation and Disney Animation. He
has been honored with five Academy Awards, including the Gordon E.
Sawyer Award for lifetime achievement in the field of computer
graphics. He received his Ph.D. in computer science from the
University of Utah. He lives in San Francisco with his wife and
Amy Wallace is a journalist whose work has
appeared in GQ, The New Yorker, Wired, Los Angeles Times,
and The New York Times Magazine. She currently serves as
editor-at-large at Los Angeles Times magazine. Previously,
she worked as a reporter and editor at the Los Angeles
Times and wrote a monthly column for The New York
Times Sunday Business section. She lives in Los Angeles.
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation, or just in good managing, needs to read this book.” —Chip Heath, co-author Switch and Decisive “Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.” —Charles Duhigg, author of The Power of Habit “It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity through setbacks and success. Pixar’s unrivaled record, and the joy their films have added to our lives, gives his method the most important validation: it works.” —Jim Collins, co-author Built to Last , author Good to Great “Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativit