Crisis Communications: A Casebook Approachpresents case
studies of organizational, corporate, and individual crises, and
analyzes the communication responses to these situations.
Demonstrating how professionals prepare for and respond to crises,
as well as how they develop communications plans, this essential
text explores crucial issues concerning communication with the news
media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the
appropriate words to convey a message, selecting the method and
channels for delivering the message, and identifying and targeting
the most appropriate publics or audiences. She also addresses such
important topics as avoiding potential mismanagement of
communication in crisis situations.
Key features of this fourth edition are:
- six new cases, including several international crises
- current discussion of communications technology as it relates
- a Companion Website --
www.routledge.com/textbooks/fearn-banks -- with additional
cases as well as supplemental materials for students and classroom
resources for instructors.
A Student Workbook is also available for use with this volume,
providing additional pedagogy for each chapter, including
discussion questions, activities, key terms, case exercises, and
Utilizing both classic and contemporary cases of real-world
situations,Crisis Communicationsprovides students in
public relations and business with real-world perspectives and
valuable insights for professional responses to crises. It is
intended for use in crisis communications, crisis management, and
PR case studies courses.