Format: Trade Paperback
Dimensions: 344 pages, 9.02 × 5.98 × 0.68 in
Published: January 1, 1996
The following ISBNs are associated with this title:
ISBN - 10: 0805819223
ISBN - 13: 9780805819229
Table of Contents
Contents: Preface. The Nature of Crises. The
Crisis Communications Plan. Crisis Makers. Managing a Crisis.
Product Tampering Crises. Environmental Crises. Natural Disasters.
Crises of Violence. Celebrities and Crises.
From the Publisher
No company, organization, or individual whose livelihood depends on
public reaction can afford to function without a crisis
management/communications plan. Yet, many large fully-staffed
corporations still have no such plans. Management and public
relations in these companies are likely to say they acknowledge the
need for such a plan; however, they either lack the manpower or the
expertise to develop a crisis plan. So, they think positively and
hope that the inevitable will never occur until the economy
improves and they can hire someone with crisis planning
Various public relations and crisis communication theories suggest
attributes and characteristics of programs that are likely either
to prevent crises or enable organizations to recover from crises
more swiftly than organizations without those characteristics. In
fact, negative thinking is the appropriate stance in crisis
management. This book shows that if an organization''s leaders
think and plan for the worst case scenario, they will come out of a
crisis in better condition than they would otherwise. It shows
individuals how to prepare themselves and their organizations to
cope with crises that may occur, and offers strategies and tactics
to be used during a crisis. It provides this information via
examinations of the experiences of public relations professionals
in crises -- what they did, what they wished they had done, and
what hampered their progress.
This volume of case studies demonstrates problems that can turn
into crises, and crises, if not handled effectively, that can
become catastrophes. The chapters include:
* descriptions of the skills needed to communicate effectively in a
* a how-to manual on developing and implementing a crisis
* some causes of crises -- rumor, sensationalized and irresponsible
news coverage, and the non-expert expert;
* tips on how to work with -- rather than in conflict with -- the
media and lawyers; and
* narrated case studies of how public relations professionals used
communication in several kinds of crises.
From Our Editors
This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It includes instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress.