Format: Trade Paperback
Dimensions: 216 Pages, 4.72 × 7.48 × 0.39 in
Published: August 16, 2011
Publisher: Ig Publishing
The following ISBNs are associated with this title:
ISBN - 10: 193543926X
ISBN - 13: 9781935439264
About the Book
From the author of the best-selling Propaganda, Crystallizing Public Opinion is the first book ever written about public relations.
From the Publisher
A seminal work on how public opinion is created and shaped, Edward
Bernays''s 1923 classic Crystallizing Public Opinion set
down the principles that corporations and government have used to
influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel,"
Crystallizing elucidates the "instruments and techniques"
that PR professionals use to mold public opinion on behalf of their
client''s interests. By adapting the ideas that Bernays put forth
in this book, governments and advertisers have been able to
"regiment the mind like the military regiments the body."
The first ever book ever written about the public relations
industry, this all-new edition of Crystallizing Public
Opinion features an introduction by Stuart Ewen, author of
PR! A Social History of Spin, All Consuming Images: On the
Politics of Style in Contemporary Culture, and Captains of
Consciousness: Advertising and the Social Roots of the Consumer