Dealing with grumpy editors (a media survival guide)

by Dan Kaufman

Dan Kaufman | March 7, 2014 | Kobo Edition (eBook) |

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Dan Kaufman has seen what does and doesn't work when it comes to how PR deals with the media - after all, he's been an editor and a journalist across newspapers, magazines and online for over 17 years.

He's read the PR textbooks and thinks they're sanitized and often untruthful - and he knows that a lot of the conventional wisdom that PRs operate by do not work. Quite frankly, some PR agencies end up doing more harm than good for their clients.

As such, this is his no-nonsense, no-holds-barred guide to what editors are looking for in a pitch, what drives them nuts, and what the best ways are for you to get you, or your client, in the media.

Topics include understanding what makes editors tick, how to write and make press releases effective, what information editors and journos need from PR, how to approach an editor, what should be on PR's and client's websites, how to handle media requests and interviewing tips.

Format: Kobo Edition (eBook)

Published: March 7, 2014

Publisher: Dan Kaufman

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1458178544

ISBN - 13: 9781458178541

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– More About This Product –

Dealing with grumpy editors (a media survival guide)

by Dan Kaufman

Format: Kobo Edition (eBook)

Published: March 7, 2014

Publisher: Dan Kaufman

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1458178544

ISBN - 13: 9781458178541

From the Publisher

Dan Kaufman has seen what does and doesn't work when it comes to how PR deals with the media - after all, he's been an editor and a journalist across newspapers, magazines and online for over 17 years.

He's read the PR textbooks and thinks they're sanitized and often untruthful - and he knows that a lot of the conventional wisdom that PRs operate by do not work. Quite frankly, some PR agencies end up doing more harm than good for their clients.

As such, this is his no-nonsense, no-holds-barred guide to what editors are looking for in a pitch, what drives them nuts, and what the best ways are for you to get you, or your client, in the media.

Topics include understanding what makes editors tick, how to write and make press releases effective, what information editors and journos need from PR, how to approach an editor, what should be on PR's and client's websites, how to handle media requests and interviewing tips.

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