Dimensions: 336 pages, 3.35 × 2.29 × 0.47 in
Published: March 26, 2013
Publisher: Random House of Canada
The following ISBNs are associated with this title:
ISBN - 10: 0307361136
ISBN - 13: 9780307361134
From the Publisher
The four principles that can help us to overcome our brains''
natural biases to make better, more informed decisions--in our
lives, careers, families and organizations.
In Decisive, Chip Heath and Dan Heath, the bestselling
authors of Made to Stick and Switch, tackle the
thorny problem of how to overcome our natural biases and irrational
thinking to make better decisions, about our work, lives, companies
When it comes to decision making, our brains are flawed
instruments. But given that we are biologically hard-wired to act
foolishly and behave irrationally at times, how can we do better? A
number of recent bestsellers have identified how irrational our
decision making can be. But being aware of a bias doesn''t correct
it, just as knowing that you are nearsighted doesn''t help you to
see better. In Decisive, the Heath brothers, drawing on
extensive studies, stories and research, offer specific, practical
tools that can help us to think more clearly about our options, and
get out of our heads, to improve our decision making, at work and
About the Author
CHIP HEATH is a professor at the Graduate School of Business at
Stanford University. He lives in Los Gatos, California. DAN HEATH
is a senior fellow at Duke University''s Center for the Advancement
of Social Entrepreneurship (CASE). He lives in Raleigh, North
Carolina. They are the bestselling authors of Made to
Stick and Switch.
"Excellent tips for improving your decisions and a neat four-stage
conceptual formula.... Books about decision-making are common these
days. But the Heath brothers have a winner with their outline of
the four villains of decision-making and their many practical
solutions, informed not only by behavioural economics studies but
also examples of successful and unsuccessful decision
-Harvey Schachter, The Globe and Mail
"An important reference on strategic decision making... .
Decisive is an important resource for strategic decision
articulation and action. The book will be helpful for a wide
audience of institutional planners, decision-makers, senior
managers and the government sector. The presentation is brief and
easy to comprehend."
"As they did in Switch, they do again with the daunting
task of decision-making. The Heath brothers have expertly explored
the topic at length and broken it down into small action steps that
anyone grappling with a big decision will benefit from.... Along
the way there are great anecdotes."