Developing The Public Relations Campaign

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Developing The Public Relations Campaign

by Randy Bobbitt, Ruth Sullivan

Pearson Education | January 30, 2013 | Trade Paperback

Not yet rated | write a review

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations

Format: Trade Paperback

Dimensions: 288 pages, 9 × 7.3 × 0.5 in

Published: January 30, 2013

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205066720

ISBN - 13: 9780205066728

save
5%

In Stock Hurry, only 0 left! Not yet released

$124.10  ea

Online Price

$124.10 List Price

or, Used from $105.61

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

Developing The Public Relations Campaign

by Randy Bobbitt, Ruth Sullivan

Format: Trade Paperback

Dimensions: 288 pages, 9 × 7.3 × 0.5 in

Published: January 30, 2013

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205066720

ISBN - 13: 9780205066728

Table of Contents

1) Brief Table of Contents 2) Full Table of Contents   1) Brief Table of Contents   Part I : Background Chapter 1: The Nature of Persuasive Campaigns   Part II: Public Relations Process Chapter 2: An Overview of the Public Relations Process      Chapter 3: Planning: Background Research      Chapter 4: Planning: Primary Research      Chapter 5: Planning: Goals and Objectives, Messages and Themes, Channels and Strategies     Chapter 6: Implementation: Traditional Media Channels       Chapter 7: Implementation: The Internet and Social Media Chapter 8: Implementation: Nonmedia Channels      Chapter 9: Implementation: Logistics       Chapter 10: Evaluation       Part III: Professional Responsibility Chapter 11: Legal and Ethical Considerations     Chapter 12: International, Multicultural, and Gender Issues       2) Full Table of Contents   Part I : Background   Chapter1: The Nature Of Persuasive Campaigns Characteristics of Legitimate Public Relations Campaigns     Types of Persuasive Campaigns   Applying Theory in Developing Public Relations Campaigns Generalizations about Persuasion and Opinion Change Decision-Making Models Theories from Mass Communication Theories from Psychology and Education Trends an
read more read less

From the Publisher

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart