Dogfight: How Apple And Google Went To War And Started A Revolution

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Dogfight: How Apple And Google Went To War And Started A Revolution

by Fred Vogelstein

ALLEN LANE CANADA | November 12, 2013 | Hardcover

Not yet rated | write a review

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.

It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can man­age the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology.

Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.

Format: Hardcover

Dimensions: 272 pages, 9.25 × 6.25 × 1 in

Published: November 12, 2013

Publisher: ALLEN LANE CANADA

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0670067199

ISBN - 13: 9780670067190

Found in: Biography and Memoir

save 37%

  • In stock online

$21.12  ea

Online Price

$32.00 List Price

or, Used from $32.09

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Dogfight: How Apple And Google Went To War And Started A Revolution

by Fred Vogelstein

Format: Hardcover

Dimensions: 272 pages, 9.25 × 6.25 × 1 in

Published: November 12, 2013

Publisher: ALLEN LANE CANADA

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0670067199

ISBN - 13: 9780670067190

From the Publisher

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.

It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can man­age the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology.

Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart