The New York Times bestseller that gives
readers a paradigmshattering new way to think about
Most people believe that the best way to motivate is with rewards
like moneythe carrot-and-stick approach. That''s a mistake, says
Daniel H. Pink (author of To Sell Is Human: The Surprising
Truth About Motivating Others). In this provocative and
persuasive new book, he asserts that the secret to high performance
and satisfaction-at work, at school, and at homeis the deeply
human need to direct our own lives, to learn and create new things,
and to do better by ourselves and our world.
Drawing on four decades of scientific research on human
motivation, Pink exposes the mismatch between what science knows
and what business doesand how that affects every aspect of life.
He examines the three elements of true motivationautonomy,
mastery, and purpose-and offers smart and surprising techniques for
putting these into action in a unique book that will change how we
think and transform how we live.