Dynamics of Public Relations and Journalism: A Practical Guide for Media Studies

by A. Clear

Juta Academic | April 28, 2004 | Trade Paperback

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Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Format: Trade Paperback

Dimensions: 224 pages, 9.75 × 6.75 × 0.53 in

Published: April 28, 2004

Publisher: Juta Academic

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 070215637X

ISBN - 13: 9780702156373

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Dynamics of Public Relations and Journalism: A Practical Guide for Media Studies

by A. Clear

Format: Trade Paperback

Dimensions: 224 pages, 9.75 × 6.75 × 0.53 in

Published: April 28, 2004

Publisher: Juta Academic

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 070215637X

ISBN - 13: 9780702156373

From the Publisher

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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