Evaluating Public Relations: A Guide to Planning, Research and Measurement

by Paul Noble, Tom Watson

Kogan Page | May 29, 2014 | Kobo Edition (eBook) |

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Format: Kobo Edition (eBook)

Published: May 29, 2014

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749468904

ISBN - 13: 9780749468903

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Evaluating Public Relations: A Guide to Planning, Research and Measurement

Evaluating Public Relations: A Guide to Planning, Research and Measurement

by Paul Noble, Tom Watson

Format: Kobo Edition (eBook)

Published: May 29, 2014

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749468904

ISBN - 13: 9780749468903

From the Publisher

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
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