Customer satisfaction is the underpinning factor in customer
experience. Customers should feel good in doing business with the
product or company. Their buying decision is an emotional game.
While their gut feeling, reflection and judgment plays a
significant role in buying, it has to have an emotional side to it.
Reaching their emotional side requires the company's best efforts
to please which should exceed beyond product quality and
To respond to the emotional approach of the customers the
company must have a consistent, discriminating and completely
pre-meditated approach towards serving customers. Whoever the
customer is, they must be made to feel as they are the most
important person at the time of transaction with the business by
means of procedures and behaviors.
When their expectations, needs and reaction to the organization
is positive and the perceived value of the product is favorable,
this will then automatically lead to a great sense of satisfaction
and loyalty. What your customer says is very important for you and
your overall success. They can make or break your business and so
it is critical that you take extra care of each and every one of