Glimmer: How Design Can Transform Your World

by Warren Berger

Random House of Canada | September 14, 2010 | Trade Paperback |

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The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world's other great designers can be applied to our everyday lives and businesses - and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention - including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design's vanguard - "ask stupid questions," "begin anywhere" and "make hope visible" - and illustrates how these and other such principles can provide the means for finding hope in these anxious times.


From the Hardcover edition.

Format: Trade Paperback

Dimensions: 352 Pages, 5.51 × 8.66 × 0.79 in

Published: September 14, 2010

Publisher: Random House of Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0307356744

ISBN - 13: 9780307356741

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– More About This Product –

Glimmer: How Design Can Transform Your World

by Warren Berger

Format: Trade Paperback

Dimensions: 352 Pages, 5.51 × 8.66 × 0.79 in

Published: September 14, 2010

Publisher: Random House of Canada

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0307356744

ISBN - 13: 9780307356741

Read from the Book

1. Ask Stupid Questions What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?     1.1 The Joke That Explains Progress   As Dean Kamen tells the story, it started when he went out to get ice cream. "So I''m at the mall," says Kamen, who is a prominent New Englander now but who grew up in the New York City area and still speaks with the accent and clipped sentences of a New Yorker. "I''m on my way in from the parking lot, it''s raining. I see a guy, in a wheelchair. He''s not an old guy, he''s young, fit looking—probably a vet, maybe had his leg blown off by a land mine, for all I know. But here he is, in this brand-new modern shopping center. And he can''t get over the curb. He has to get help from a couple of other people, to lift his wheelchair over the curb."   Kamen raises an index finger to indicate: That''s part one of the story.   "Few minutes later, I''m going by RadioShack, to get some batteries or whatever. I see the guy in the store, and now he''s having trouble reaching something on the shelf. Then, as fate would have it, when I finally get around to going to the food court for my ice cream—there he is again! He''s waiting to be served, but it''s a high ice cream counter and he can''t make eye contact. He couldn''t do a basic transaction, not with any dignity anyway."   Now comes the point in the story when Kamen''s design brain kicks into gear. "I''m looking at all this thinking, What a patheti
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Table of Contents

The Briefing 
 

SECTION I. UNIVERSAL
1. Ask stupid questions
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?

2. Jump fences
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?

3. Make hope visible
The importance of picturing possibilities and drawing conclusions
 
SECTION II. BUSINESS
4. Go deep
How do we figure out what people need-before they know they need it?

5. Work the metaphor
Realizing what a brand or business is really about-then bringing it to life through designed experiences

6. Design what you do
Can the way a company behaves be designed?
 
SECTION III. SOCIAL
7. Face consequences
Coming to terms with the responsibility to design well and recognizing what will happen if we don''t

8. Embrace constraints
Design that does "more with less" is needed more than ever in today''s world
 
SECTION IV. PERSONAL
9. Design for emergence
Applying the principles of transformation design to everyday life

10. Begin anywhere
Why small actions are more important than big plans
 

The Glimmerati
The Glimmer Glossary
Resources
Notes
Acknowledgments
Index


From the Hardcover edition.

From the Publisher

The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world's other great designers can be applied to our everyday lives and businesses - and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention - including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design's vanguard - "ask stupid questions," "begin anywhere" and "make hope visible" - and illustrates how these and other such principles can provide the means for finding hope in these anxious times.


From the Hardcover edition.

About the Author

Warren Berger is an award-winning journalist and the author of three books, including the seminal Advertising Today, and co-author of No Opportunity Wasted, which was featured twice on the Oprah Winfrey Show. He is the creator and current editor of the design and advertising focused magazine One.


From the Hardcover edition.

Editorial Reviews

A BusinessWeek Best Innovation and Design Book

"Engaging.... Berger seems to want to do for design what Wired magazine editor Chris Anderson has done for the Internet."
- Winnipeg Free Press

"The premise of this book is that design is applicable to just about any challenge - and its principles are accessible to anyone."
- CNN

"With its compelling narrative and eye-opening anecdotes, Warren Berger''s ambitious new book...is for anyone who wants to bring more originality, ingenuity and intelligence to his or her work, personal life and even the world."
- Reuters


From the Hardcover edition.
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