Global Communication: Theories, Stakeholders, and Trends

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Global Communication: Theories, Stakeholders, and Trends

by Thomas L. McPhail

Wiley | March 8, 2010 | Trade Paperback

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Format: Trade Paperback

Dimensions: 416 pages, 9.7 × 6.8 × 0.82 in

Published: March 8, 2010

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444330306

ISBN - 13: 9781444330304

Found in: Current Events

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– More About This Product –

Global Communication: Theories, Stakeholders, and Trends

by Thomas L. McPhail

Format: Trade Paperback

Dimensions: 416 pages, 9.7 × 6.8 × 0.82 in

Published: March 8, 2010

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444330306

ISBN - 13: 9781444330304

Table of Contents

List of Figures and Tables.

Notes on Contributors.

Preface.

1 Global Communication: Background.

2 Development Research Traditions and Global Communication.

3 The Message: The Role of International Organizations.

4 Public Diplomacy: New Dimensions and Implications (Nancy Snow).

5 The Medium: Global Technologies and Organizations.

6 Internet: The Evolving Frontier.

7 American Multimedia Conglomerates.

8 Non-US Stakeholders of Multimedia Conglomerates.

9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape (Alexa Robertson).

10 Global Issues, Music, and MTV.

11 CNN: International Role, Impact, and Global Competitors.

12 The Roles of Global News Agencies.

13 Arab Media and the Al-Jazeera Effect (Lawrence Pintak).

14 Media Globalization in Asia (Junhao Hong).

15 The Role of Global Advertising.

16 Summary and Conclusions.

Select Bibliography.

Index.

From the Publisher

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

From the Jacket

Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

About the Author

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

Editorial Reviews

Praise for the second edition:
"Thomas L. McPhail''s Global Communicatons offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

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