Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your…

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your…

by Jay Conrad Levinson

Houghton Mifflin Harcourt | May 22, 2007 | Trade Paperback

Not yet rated | write a review
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson''s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur''s marketing bible -- and the book every small-business owner should have on his or her shelf.

Format: Trade Paperback

Dimensions: 384 pages, 9 × 6 × 0.88 in

Published: May 22, 2007

Publisher: Houghton Mifflin Harcourt

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0618785914

ISBN - 13: 9780618785919

Found in: Marketing and Sales

save 27%

  • In stock online

$14.40  ea

Online Price

$18.95 List Price

or, Used from $7.11

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your…

by Jay Conrad Levinson

Format: Trade Paperback

Dimensions: 384 pages, 9 × 6 × 0.88 in

Published: May 22, 2007

Publisher: Houghton Mifflin Harcourt

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0618785914

ISBN - 13: 9780618785919

About the Book

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

Read from the Book

What Is Guerrilla Marketing Today? Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money. The meaning is clear: Marketing includes the name of your business; the determination of whether you will be selling a product or a service; the method of manufacture or servicing; the color, size, and shape of your product; the packaging; the location of your business; the advertising, public relations, Web site, branding, e-mail signature, voicemail message on your machine, and sales presentation; the telephone inquiries; the sales training; the problem solving; the growth plan and the referral plan; and the people who represent you, you, and your follow-up. Marketing includes your idea for your brand, your service, your attitude, and the passion you bring to your business. If you gather from this that marketing is a complex process, you''re right. Marketing is the art of getting people to change their minds ? or to maintain their mindsets if they''re already inclined to do business with you. People must either switch brands or purchase a type of product or service that has never existed before. That''s asking a lot of them. Every little thing you do and show and say ? not only your advertising or your Web site ? is going to affect people''s perceptions of you. That''s probably not going to happen in a flash. Or a month. Or even a year. And that''s
read more read less

Table of Contents

Introduction xi

Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83

Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97

Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161

Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283

Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332

The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index

From the Publisher

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson''s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur''s marketing bible -- and the book every small-business owner should have on his or her shelf.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart