Handbook for Public Relations Writing

by Thomas H. Bivins

N T C Publishing Group | January 4, 1995 | Hardcover

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Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations. New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists. A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals.

Format: Hardcover

Dimensions: 360 pages

Published: January 4, 1995

Publisher: N T C Publishing Group

The following ISBNs are associated with this title:

ISBN - 10: 0844234354

ISBN - 13: 9780844234359

Found in: Public Relations

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– More About This Product –

Handbook for Public Relations Writing

by Thomas H. Bivins

Format: Hardcover

Dimensions: 360 pages

Published: January 4, 1995

Publisher: N T C Publishing Group

The following ISBNs are associated with this title:

ISBN - 10: 0844234354

ISBN - 13: 9780844234359

From Our Editors

Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations. New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists. A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals.
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