Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

by Nedra K. (Kline) Weinreich

Sage Publications | October 15, 2010 | Kobo Edition (eBook)

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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Format: Kobo Edition (eBook)

Published: October 15, 2010

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1452237069

ISBN - 13: 9781452237060

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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

by Nedra K. (Kline) Weinreich

Format: Kobo Edition (eBook)

Published: October 15, 2010

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1452237069

ISBN - 13: 9781452237060

From the Publisher

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

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