Change is the one constant in business, and we must adapt or
face obsolescence. Yet certain challenges never go away. That's
what makes this book "must read." These are the 10 seminal articles
by management's most influential experts, on topics of perennial
concern to ambitious managers and leaders hungry for
inspiration--and ready to run with big ideas to accelerate their
own and their companies' success.
If you read nothing else "full stop" read:
Michael Porter on creating competitive advantage and distinguishing
your company from rivals, John Kotter on leading change through
eight critical stages, Daniel Goleman on using emotional
intelligence to maximize performance
Peter Drucker on managing your career by evaluating your own
strengths and weaknesses, Clay Christensen on orchestrating
innovation within established organizations, Tom Davenport on using
analytics to determine how to keep your customers loyal, Robert
Kaplan and David Norton on measuring your company's strategy with
the Balanced Scorecard, Rosabeth Moss Kanter on avoiding common
mistakes when pushing innovation forward, Ted Levitt on
understanding who your customers are and what they really want, C.
K. Prahalad and Gary Hamel on identifying the unique, integrated
systems that support your strategy.