Health Communication and Mass Media: An Integrated Approach to Policy and Practice

by Rukhsana Ahmed and Benjamin R. Bates

Ashgate Publishing Ltd | July 28, 2013 | Kobo Edition (eBook)

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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The books treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples that can serve as models for their own efforts.This book will be of interest to anyone involved in health communication programs or more generally with communication studies and allied fields.

Format: Kobo Edition (eBook)

Published: July 28, 2013

Publisher: Ashgate Publishing Ltd

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1472401646

ISBN - 13: 9781472401649

Found in: Public Relations

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– More About This Product –

Health Communication and Mass Media: An Integrated Approach to Policy and Practice

by Rukhsana Ahmed and Benjamin R. Bates

Format: Kobo Edition (eBook)

Published: July 28, 2013

Publisher: Ashgate Publishing Ltd

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1472401646

ISBN - 13: 9781472401649

From the Publisher

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media and communication systems and new web-based and mobile media. The books treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples that can serve as models for their own efforts.This book will be of interest to anyone involved in health communication programs or more generally with communication studies and allied fields.
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