Don't just make money…make a difference.
As a social entrepreneur, you can build a business that changes
the world. But you will face some unique challenges. This book will
prepare you for them.
Packed with advice, inspiration and real-life stories, it will
- Define what you want to do and why you want to do it
- Find the right kind of funding
- Build a brand that makes you unique
- Find a team as motivated and inspired as you are
- Measure the impact you're having
How to be a Social Entrepreneur is the only social
enterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
-Martin Murphy, Network 2012
"An essential read for any aspiring or existing social
entrepreneur. Full of practical examples of real life social
enterprise scenarios and written in Robert's usual uncomplicated
-Marc Davies, Wales Co-operative Centre Limited,
"Social enterprises need social entrepreneurs. This book will
help you decide is you've got what it takes to be one"
-Peter Couchman, Chief Executive, Plunkett Foundation,
"This very practical book will guide you as to what it takes to
be a social entrepreneur. Enjoy it and then do it!"
-Lord Andrew Mawson OBE, author of The Social
Entrepreneur: Making Communities Work,
"I was genuinely impressed by how comprehensive it is!"
-Peter Holbrook, CEO, Social Enterprise Coalition,
"A treasure trove filled with practical insight and knowledge
that will give you the edge to start, grow a sustainable and
successful social enterprise"
-Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement
"I particularly enjoyed the section on sales, which is a
fundamental topic too often neglected"
-Andy Brady, '3rd Sector Futures', Anglia Ruskin
Robert Ashton is a leading small business
troubleshooter, entertaining small business speaker and the
bestselling author of many business books including How to
Start a Business for Entrepreneurs, Instant Entrepreneur and
The Entrepreneur's Book of Checklists.