How to Generate Effective Press Releases for Social Networks

by Brian Solis, Brian Solis, Deirdre K. Breakenridge

Pearson Education | October 29, 2012 | Kobo Edition (eBook)

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Social media releases: what they are, what they aren't, and how to make the most of them.

 

PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377779

ISBN - 13: 9780131377776

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How to Generate Effective Press Releases for Social Networks

by Brian Solis, Brian Solis, Deirdre K. Breakenridge, Deirdre K. Breakenridge

Format: Kobo Edition (eBook)

Published: October 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377779

ISBN - 13: 9780131377776

From the Publisher

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Social media releases: what they are, what they aren't, and how to make the most of them.

 

PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

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