How to Sell Anything to Anybody

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How to Sell Anything to Anybody

by Joe Girard
with Stanley H. Brown

Touchstone | February 7, 2006 | Trade Paperback

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"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn''t have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER''S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE

Format: Trade Paperback

Dimensions: 192 pages, 3.32 × 2.17 × 0.16 in

Published: February 7, 2006

Publisher: Touchstone

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0743273966

ISBN - 13: 9780743273961

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– More About This Product –

How to Sell Anything to Anybody

by Joe Girard
with Stanley H. Brown

Format: Trade Paperback

Dimensions: 192 pages, 3.32 × 2.17 × 0.16 in

Published: February 7, 2006

Publisher: Touchstone

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0743273966

ISBN - 13: 9780743273961

About the Book

"Salesmen are made, not born. If I did it, you can do it."

-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE

CREATE A WINNING GAME PLAN FROM LOSING SALES

KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER

MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE

SELL AT A LOSS AND MAKE A FURTUNE

Read from the Book

1 Introduction You''ve got this book in your hands because you think it can help you get more out of your work -- more money and more personal satisfaction. This probably isn''t the first book about selling that you have read. Chances are you have seen and read a lot of other books, books that promise to give you the "secrets," the magic, the inspiration. You probably already know a lot about how to hype yourself by looking in the mirror every morning and repeating certain phrases to yourself. By now you know the mysteries of "PMLA" and "HPD" and some other magical-power expressions and attitude builders. You know a lot about what you should think and what you shouldn''t think, positive and negative. And maybe you are a little confused by this time from all the contradictory advice the books have offered. I don''t want to take anything away from the promoters, the experts, and the other well-meaning people who grind out all those books. They have to make a living too. But let''s face it. What you want to know is how to sell real products and services now. And most of those authors never sold very much in their lives, except their books. They may be professional writers or professional sales training experts. Some of them may have spent a few weeks or months selling something until they figured out something at which they were better. And maybe one of them made a good living selling one multimillion-dollar real estate development every two years, which has nothing to do with t
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From the Publisher

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn''t have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER''S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE

Editorial Reviews

"World''s Greatest Salesman"

-- The Guinness Book Of World Records
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