Dimensions: 228 Pages, 7.87 × 12.99 × 1.18 in
Published: January 20, 2014
Publisher: Wine Appreciation Guild
The following ISBNs are associated with this title:
ISBN - 10: 1891267302
ISBN - 13: 9781891267307
About the Book
Acknowledged masters of the new wine label design Caldewey and House collect their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, they document 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each.
From the Publisher
The wine label is a powerful icon of modern civilisation. It is
a precious object of art that symbolises and disseminates the
cultural and spiritual values of the land where the wine is grown.
Wine label design has undergone a renaissance where art meets
marketing in the most powerful way, penetrating the subconscious,
and using the power of suggestion to imply flavour and quality.
Jeffrey Caldewey and Chuck House are acknowledged masters of the
new designs and they have created designs for some of the world''s
most sought after wines. This book is a collection of their most
important works. Beginning with a short treatise on some of the
philosophical aspects of modern icongraphy, it documents 100 wine
labels and bottle designs in life size with complete descriptions
of the genesis and thought behind each deisgn concept. This book
will become a classic in package design and essential for wine
marketers and those who collect label art.
"The wine label is part symbol, part memory, part storytelling. The package personifies not only the personality of the product, but it has the power to transform our own sense of identity."