Ignore Everybody: And 39 Other Keys To Creativity

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Ignore Everybody: And 39 Other Keys To Creativity

by Hugh Macleod

Portfolio | June 16, 2009 | Hardcover

5 out of 5 rating. 1 Reviews


When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don''t try to stand out from the crowd; avoid crowds altogether. There''s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn''t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod''s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Format: Hardcover

Dimensions: 176 Pages, 5.51 × 8.27 × 0.79 in

Published: June 16, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 159184259X

ISBN - 13: 9781591842590

Found in: Motivational

save
37%

In Stock

$19.80

Online Price

$30.00 List Price

or, Used from $9.71

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Ignore Everybody: And 39 Other Keys To Creativity

Ignore Everybody: And 39 Other Keys To Creativity

by Hugh Macleod

Format: Hardcover

Dimensions: 176 Pages, 5.51 × 8.27 × 0.79 in

Published: June 16, 2009

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 159184259X

ISBN - 13: 9781591842590

From the Publisher



When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don''t try to stand out from the crowd; avoid crowds altogether. There''s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn''t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod''s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

About the Author

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart