The untold story of the renegade burger chain that evokes a
passionate following unlike any other
In fast-food corporate America, In-N-Out Burger stands apart.
Begun in a tiny shack in the shadow of World War II, this
family-owned chain has steadfastly refused to franchise or be
sold. It is a testament to old-fashioned values and reminiscent of
a simpler time when people, loyalty, and a freshly made, juicy
hamburger meant something. Over time, In-N-Out Burger has become
nothing less than a cultural institution that can lay claim to an
insanely loyal following.
Perman uses her investigative skills to uncover the story of a
real American success story. It is not only a tale of a unique and
profitable business that exceeds all expectations, but of a
family's struggle to maintain a sustainable pop empire against the
industry it helped pioneer, internal tensions, and a bitter lawsuit
that threatened to bring the company to the brink.
This is a lesson in a counterintuitive approach to doing
business that places quality, customers, and employees over the
riches promised by rapid expansion. In-N-Out Burger is a
keenly observed narrative that explores the evolution of a
California fad that transformed into an enduring cult of
popularity; it is also the story of the conflicted, secretive, and
ultimately tragic Snyder family who cooked a billion burgers and
hooked a zillion fans. As the story of In-N-Out Burger unfolds, so
too does the cultural history of America as influenced and shaped
by car culture and fast food.